Bold branding for small businesses that refuse to blend in

I’m Chelsea, a Northern Beaches designer building bold, strategic brands for small businesses ready to be taken seriously. I take one client at a time, so yours gets my full focus. From fresh starts to full rebrands: brands that look the part and actually work in the real world.

lets work together

design services for playful brands

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design services for playful brands ❋

Slow-cooked branding, in a world of instant everything

Good brands aren't generated. They're made.

Go-to brand recipe

Your ingredients to the perfect brand

We’ve cooked up a branding process that keeps it simple and actually useful. No confusing packages, no ticking boxes you don’t need. Just the essential ingredients for a brand that’s flexible, functional, and ready for real-world use.

Every project starts here: your base mix, with plenty of room to sprinkle in extra flavour and make it truly yours.

see the brand recipe

Graphic Design

Visuals with
Personality & Purpose

Graphic design that makes your brand pop, online and off.

From scroll-stopping social posts to polished print materials and signage, every piece is crafted with intention and personality.

Perfect for established brands looking to refresh, elevate, or add consistency across all touch-points.

see how it works

Custom Projects

Off menu & made to order

Some ideas just aren’t meant for the set menu.

Custom projects are made for one-offs, creative curveballs, and ideas you’ve been saving for the right moment. Share your vision and we’ll shape something considered, creative and made to order.

pitch your idea

About me

Hi, I’m Chelsea! 👋🏻

Graphic designer, font hoarder and the face behind Else Studio

I’ve been a full-time graphic designer for over five years, with freelancing always part of the mix. From packaging for household fragrance brands to branding, signage, socials and everything in between, I help small businesses turn ideas into brands that actually feel like them.

I believe good branding should feel considered, bold and a little playful. Else Studio is where strategy meets creativity and where your brand gets to show up with confidence.

my story

"Chelsea did an amazing job designing our brand identity."

"She is easy to work with and completely brought our brand to life! We found that she listened to our goals and vision and made the process fun and exciting while still delivering results that exceeded our expectations.
I would recommend Chelsea to anyone starting up their business or looking for a refresh of their existing business. Thanks again Chelsea!”
The Piece
Stevie & Leo
"We worked with Chelsea to create our logo and business cards for our earthmoving business, and we’re so happy with the outcome."

“She was incredibly time-efficient, flexible with our ideas, and really brought everything to life. Approachable, professional, and great attention to detail — we’ll definitely be working with Chelsea again and highly recommend her.”
KV Earthmoving
Kyle
"Chelsea understood my vision straight away and made the entire process easy and stress-free."

“She was patient, thoughtful, and truly cared about getting the branding right for my business. I’m stoked with the result and wouldn’t hesitate to recommend her.”
Leveled Carpentry
Adrian M
"Working with Chelsea was amazing"

“She was easy to communicate with, professional throughout the whole process, and delivered a really high-quality result.”
Project One Cafe
Victoria