Your ingredients to the perfect brand

You'll choose from two creative directions presented as moodboards, and we bring one to life as your complete brand.

Both directions are built from your strategy and research, so you're choosing between two considered options that both genuinely fit your business, not picking a favourite on gut feel. From there we develop and refine the one you choose into a full, cohesive brand. It's a focused way to work, and it's exactly what makes the final result feel so intentional, rather than a logo plucked from a pile of options.

Three structured rounds, built right into the process so nothing ever feels rushed. That's two rounds on your logo direction and one on your full brand identity, giving us clear checkpoints to refine, align and make sure everything feels completely like you before sign-off.

Revisions are all about perfecting the direction we've already landed on together: spacing, scale, colour, hierarchy, type and layout. Because your brand is guided by strategy from day one, we're usually fine-tuning, not starting over.

No, I don’t just make logos. A logo alone is a name without a story. I create systems: colour, type, rules and simple assets so the logo works the same on websites, socials, packaging and signs.

You’re always welcome to share colours you’re drawn to, references you love, or even colours you know you don’t want.

That said, colour choices are ultimately guided by strategy, accessibility, and how your brand needs to show up across real-world applications. My role is to take your preferences and translate them into a palette that works cohesively, communicates the right tone, and holds up across digital and print.

Sometimes that means refining your original idea, adjusting tones for usability, or introducing supporting colours you may not have considered

I work with one branding client at a time. Just you and me! This means I can fully immerse myself in your project, obsess over the details, and give your brand the love and focus it truly deserves.

Before we begin, I’ll ask you to complete a questionnaire so I can understand your business, goals and audience.

You don’t need to have everything figured out. Just come with clarity around what you offer, who you’re speaking to, and any inspiration you love. Pinterest boards are always helpful for this.

Yes. A 50% deposit is required to secure your project booking.

This confirms your place in my schedule and allows work to begin. The remaining balance is due before final files are released, unless otherwise outlined in your proposal.

Deposits are non-refundable, as they cover project setup, planning, and time reserved exclusively for your project.

Yes - rush projects may be available depending on timing and scope.

If a project needs to be completed within a shorter timeframe than usual, a rush fee may apply. This reflects the additional time, prioritisation, and schedule adjustments required to deliver the work without compromising quality.

Rush availability and fees are always discussed and confirmed upfront before the project begins.