Go-to brand recipe

Your ingredients to the perfect brand

We’ve simplified the branding process into two clear, flexible steps - no confusing tiers, no guessing what you “should” need.

It starts with a solid brand foundation built around the essentials every brand needs needs to show up with confidence. From there, you can customise your package with any extras that make sense for your brand.

lets get started!

Step one

The ingredients

The foundation every strong brand needs.

This step covers the non-negotiables, the core elements that give your brand clarity, consistency, and room to grow. It’s the base that everything else builds on, designed to work seamlessly across platforms and make future decisions easier.

Whether you’re building from scratch or ready for a proper glow-up, this is where it all begins.

I need this!

Thoughtful brands don’t happen by accident.
I begin by researching your industry and competitors to understand your landscape and positioning. These insights inform the creative direction, shaping the visual tone, typography and colour choices that will define your identity.
Up to three logo variations designed for flexibility across different placements, sizes, and platforms
A considered colour system that reflects your brand personality and works cohesively across digital and print.
A full font suite including heading, subheading and body fonts.
A guide that brings everything together. This shows you how to use your brand confidently and consistently, now and as you grow.

Step two

Make it yours

Once your brand foundation is set, step two is about shaping the package that makes sense for you.

This is where we expand, customise, and layer in the extras that bring your brand to life - selected based on your goals, audience, and how you plan to show up in the world.

Supporting visual elements designed to strengthen and extend your brand identity.
Brand assets can include custom illustrations, icons, graphic devices and other bespoke details that add depth, personality and flexibility to your brand system.
Custom brand patterns designed to build on your visual identity and bring consistency across your brand.
- Business cards
- Letterhead
- Email signature
- Stickers or labels
Packaging to bring your brand into the real world. From labels to boxes and everything in between, we design packaging that feels seamlessly aligned with your brand identity.
- Instagram post tiles
- Story tiles
- Highlight covers
- Display image
- Website graphics or banners
Great for businesses about to launch or promote something new.
- Launch graphics
- Campaign assets
- Posters or flyers
- Signage
- Ads (social or print)
- Merch

The process

How it works

Think of this as branding with a plan. We kick things off with discovery and strategy* to understand your business, move into creative exploration and concept development, then refine your chosen direction into a cohesive brand system you’ll feel confident using everywhere.

*Strategy depth is adjusted based on the scope and needs of your project.

let’s get started!

01. Discovery Questionnaire

It all starts with clarity. You’ll complete a detailed questionnaire so I can understand your business, goals, audience and vision. The more honest and thoughtful your answers, the stronger the brand.

02. Strategy Session*

For brands wanting a more collaborative deep dive, we can book a strategy session to unpack positioning, competitors and brand opportunities in greater detail. This ensures every creative decision is backed by intention.

03. Creative Direction

I present two strategic Creative Direction moodboards based on our strategy. We refine and align before sign-off, locking in the direction that will guide the entire brand. This is about getting the vibe right before we design.

04. Logo Direction Presentation

Your logo direction is designed and presented with clear explanations behind the decisions, typography choices and overall concept. Two rounds of refinement are included here to perfect the chosen direction before approval.

05. Brand Identity Presentation

Once your logo is approved, everything else clicks. The colour palette, typography and supporting elements are built around it to create a cohesive system that feels intentional and complete. One round of refinement ensures it’s polished and fully aligned.

06. Revision Rounds

3 Rounds of Revision

We begin by aligning on your Creative Direction to ensure we’re heading in the right direction. From there, your Logo Direction includes two structured rounds of refinement, followed by one round of refinement for your full Brand Identity before final sign-off.

These structured checkpoints give us multiple opportunities to sync, refine and ensure your brand feels completely like you.

During the revision phase, we can refine elements such as:

Spacing, scale, colour and hierarchy
Typography and layout

07. Delivery

Once approved, your final brand files are packaged and delivered in a complete handover folder, ready for you to confidently show up everywhere.

This includes your full logo suite in AI, EPS, PDF, SVG, PNG and JPG formats, RGB, CMYK and HEX colour specifications, your final typography system, a comprehensive Brand Guidelines document, and an organised asset folder for seamless implementation across print and digital.

let's get started!

Some of my fav projects