Your ingredients to the perfect brand

I work with one branding client at a time. Just you and me! This means I can fully immerse myself in your project, obsess over the details, and give your brand the love and focus it truly deserves.

Else Studio offers branding and graphic design services for small businesses.

Branding & Visual Identities
Cohesive brand systems including logo suites, colour palettes, typography and the visual foundations you need to show up consistently.

Strategic Visual Identities
Branding shaped by research and creative direction — so every design decision feels intentional.

Graphic Design
Print (stationery, flyers, posters, signage, packaging) and digital (EDMs, social tiles, ads, presentations) — all designed to feel aligned and impactful.

Custom Projects
Have something a little different in mind? I’m always open to tailored projects that bring your ideas to life.

No, I don’t just make logos. A logo alone is a name without a story. I create systems: colour, type, tone, rules and simple assets so the logo works the same on websites, socials, packaging and signs.

Before we begin, I’ll ask you to complete a questionnaire so I can understand your business, goals and audience.

You don’t need to have everything figured out. Just come with clarity around what you offer, who you’re speaking to, and any inspiration you love. Pinterest boards are always helpful for this.

You’re always welcome to share colours you’re drawn to, references you love, or even colours you know you don’t want.

That said, colour choices are ultimately guided by strategy, accessibility, and how your brand needs to show up across real-world applications. My role is to take your preferences and translate them into a palette that works cohesively, communicates the right tone, and holds up across digital and print.

Sometimes that means refining your original idea, adjusting tones for usability, or introducing supporting colours you may not have considered

Each project is built around one primary concept.

That concept is developed from the strategy, research, and discovery phase - so theres no guesswork. It’s a considered direction designed to best meet your goals and position your brand clearly.

Rather than spreading energy across multiple concepts, the focus is on refining and strengthening one strong direction through the revision rounds. This leads to a more cohesive result and avoids decision fatigue.

If you would like two concepts, this can be discussed and quoted.

Graphic design services include 2 rounds of revisions, and branding services include 3 structured revision rounds.

These are designed to refine and polish your chosen direction through thoughtful tweaks and adjustments. The focus is on evolving one strong concept, not starting over.

Any additional revisions beyond what’s included are charged at an hourly rate.

Yes. A 50% deposit is required to secure your project booking.

This confirms your place in my schedule and allows work to begin. The remaining balance is due before final files are released, unless otherwise outlined in your proposal.

Deposits are non-refundable, as they cover project setup, planning, and time reserved exclusively for your project.

Yes - rush projects may be available depending on timing and scope.

If a project needs to be completed within a shorter timeframe than usual, a rush fee may apply. This reflects the additional time, prioritisation, and schedule adjustments required to deliver the work without compromising quality.

Rush availability and fees are always discussed and confirmed upfront before the project begins.