Wilma Wine Co.

THE PROJECT

Wilma Wine Co. is a conceptual wine brand inspired by a European holiday in 2025 - shaped by slow lunches, golden-hour aperitivos, and the simple ritual of sharing wine with good company.

Created as a passion project, the aim was to design a brand that felt relaxed but intentional. Something unfussy and approachable, designed to adapt across touchpoints, from wine labels to merchandise and the moments shared around a table.

VISUAL DIRECTION

The visual direction focuses on warmth, character, and storytelling. A custom script logotype introduces a sense of informality and ease, while hand-drawn illustrations bring a playful, human quality to the brand. These illustrated moments — pouring, clinking glasses, lingering conversations — reinforce the social nature of wine and create visual consistency across packaging, merchandise, and social content.

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