M Lash Boutique is a home lash salon on Sydney's Northern Beaches, founded by Emma, a mother aiming to build a business around family life for herself and other mothers. Else Studio built the brand from the ground up, shaping its positioning and building a complete logo suite, a warm neutral palette, a considered type system and full brand guidelines.

Bossy Beans is a self-led branding project inspired by my love for coffee and cafés. Designed as a playful, personality-driven brand, the project explores bold typography, rich colour, and graphic elements that feel confident, fun and loud.

A passion project inspired by European summers, aperitivo hours, and wine shared with friends. A playful, expressive identity brought to life through hand-drawn illustrations, warm colour palettes, and a custom script logotype.